Creative Communication & Visual Storytelling

La Japoteca Studio brings together visual design, storytelling, and creative communication for organizations, entrepreneurs, and projects making a positive impact.

From social media content and educational campaigns to branding and editorial design, I create visual experiences that communicate ideas, inspire conversations, and connect communities.

Design that connects people, ideas, and purpose

Explore Selected Work

Creative Services

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Social Media & Visual Storytelling

Content, educational carousels, campaign visuals, and digital storytelling that connect with your audience

Brand Identity & Graphic Design

Distinctive visual identities, logos, packaging, and graphic systems that bring your project's personality and values to life

Editorial & Digital Design

Thoughtful layouts for publications, reports, educational materials, presentations, and websites that make information engaging and accessible

UNA MANO PARA OAXACA

Since 2017, I have collaborated with Una Mano Para Oaxaca, a feminist organization dedicated to strengthening communities, empowering women, and protecting children's rights in Oaxaca, Mexico. My work brings together graphic design, visual storytelling, digital communication, and community-centered creativity. From developing the organization's website and social media presence to designing fundraising campaigns, annual reports, educational resources, and community art projects, I help transform ideas and experiences into meaningful visual communication.

Añoranzas Mezcal

Brand Identity
Logo Design
Packaging

A visual identity created for an artisanal mezcal brand from
Matatlán, Oaxaca, Mexico.
Inspired by the agave plant, the design combines organic linework, symbolic illustration, and a distinctive turquoise and blue palette to create a memorable visual identity rooted in its origin.

La Restauradora

Brand Identity
Website Design
Stationery Design

La Restauradora is a territorial research center in Mexico focused on ecosystem restoration and environmental sustainability.
I developed a visual identity inspired by the natural movement of landscapes, water, and topographic forms. The logo combines organic lines, a clean geometric symbol, and a palette of deep greens to reflect the organization's connection to nature, research, and regeneration.
The project included logo design, visual identity development, website design, and institutional stationery, creating a cohesive graphic language across digital and printed materials.

Corazonas Abrumadas

Visual Identity
Logo Design
Botanical Illustration

A visual identity created for a women's collective envisioned to bring people together through workshops on conscious parenting, environmental awareness, creativity, and community care.
The logo features a woman's face surrounded by plants, flowers, and fruits, symbolizing growth, emotional connection, motherhood, and the beauty of collective creation.
Through organic illustration, expressive typography, and an earthy color palette, the identity reflects the collective's values of sisterhood, sensitivity, and connection to nature.

Ts’unun

Logo Design
Visual Identity
Product Applications

A visual identity developed for Ts’unun, a brand of cacao and honey products from Chiapas, Mexico.
The logo brings together a hummingbird, a cacao pod, and organic illustrations inspired by nature. Its warm color palette and handcrafted details reflect the brand’s connection to its origins and the natural ingredients behind its products.
The identity is presented through product labels and packaging applications for honey, cacao nibs, and powdered chocolate.

Red MAIIS

Brand Identity
Social Media Design
Editorial Design

Red MAIIS is a Mesoamerican network focused on interorganizational learning, collective action, and sustainability.
I developed an approved visual identity inspired by Mesoamerican territories, ancestral knowledge, and ecological regeneration. The design brings together symbolic illustrations, organic textures, and earthy colors to communicate connection, collaboration, and collective growth.
The project included logo design, brand guidelines, social media templates, and institutional presentation materials.

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Bring your ideas to life through thoughtful design, creativity, and meaningful visual storytelling

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